

Keno UK - Your Privacy, Clearly Explained
Keno UK
This Privacy Policy explains how Keno Casino UK collects, uses, and protects the personal information of everyone who registers and plays on our platform. We operate in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By creating an account, you acknowledge that you have read and understood how your data is handled under this policy.
1. Who We Are
Keno online casino operates as a dual-format platform combining a regulated lottery draw and a full online casino. Our lottery draw runs through licensed venues in England, Scotland, Wales, and Northern Ireland. Our online casino operates under a licence issued by the Malta Gaming Authority.
For the purposes of this Privacy Policy, we are the data controller responsible for all personal information collected through our website, mobile app, and mobile browser. Any questions about how your data is handled can be directed to our support team using the contact details at the bottom of this page.
2. Information We Collect
We collect personal information at different stages of your relationship with us. The categories below cover everything we may hold about you.
Information you provide directly:
- Full legal name, date of birth, and residential address
- Email address and phone number
- Username and account credentials
- Government-issued photo ID and proof of address submitted during verification
- Payment method details used for deposits and withdrawals
- Communications you send us through email or phone
Information collected automatically:
- IP address and device type
- Browser type and operating system
- Pages visited and time spent on the platform
- Game activity, session duration, and transaction history
- Cookie and tracking data as described in Section 6
Information from third parties:
- Identity verification results from KYC service providers
- Fraud screening data from payment processors
- Geolocation data used to confirm your jurisdiction of residence
3. How We Use Your Information
Every piece of data Keno UK collects serves a specific purpose. We do not collect information we have no use for.
- Account management: Processing your registration, verifying your identity, and maintaining your account in good standing
- Payment processing: Handling deposits, withdrawals, and related security checks
- Regulatory compliance: Meeting our obligations under UK privacy law, MGA licensing conditions, and anti-money laundering requirements
- Fraud prevention: Detecting and investigating suspicious activity, duplicate accounts, and unauthorised access attempts
- Customer support: Responding to queries, complaints, and account-related requests
- Responsible gambling: Monitoring play patterns to identify behaviour that may indicate a problem and applying tools where appropriate
- Platform improvement: Analysing aggregate usage data to improve game selection, site performance, and user experience
- Marketing communications: Sending promotional offers and platform updates to players who have opted in - you can opt out at any time
4. Legal Basis for Processing
Keno Casino UK processes your personal data only where we have a valid legal basis to do so.
The grounds we rely on are as follows:
- Contractual necessity: Processing required to open and maintain your account, handle transactions, and deliver the service you signed up for
- Legal obligation: Processing required to comply with UK GDPR, the Data Protection Act 2018, MGA regulatory requirements, anti-money laundering legislation, and age verification rules
- Legitimate interests: Fraud detection, platform security, and responsible gambling monitoring where these do not override your rights
- Consent: Marketing communications and non-essential cookies, where you have given explicit permission - you may withdraw consent at any time without affecting any other aspect of your account
5. Who We Share Your Information With
Keno online casino does not sell personal data. We share information only where necessary and only with parties who are bound by appropriate data protection obligations.
- KYC and identity verification providers: To confirm your identity and age as required by regulation
- Payment processors: To facilitate deposits and withdrawals securely
- Fraud prevention services: To screen transactions and flag suspicious activity
- Game software providers: Limited technical data shared to deliver games and record outcomes
- Regulatory authorities: Including the MGA and UK gambling authorities, where required by law
- Law enforcement: Where we are legally obliged to disclose information in response to a valid request
All third parties with whom we share data are contractually required to handle it in accordance with applicable privacy law and to use it only for the stated purpose.
6. Cookies and Tracking Technologies
Keno UK uses cookies and similar tracking technologies to keep the site functioning correctly and to understand how players use it.
Types of cookies we use:
- Essential cookies: Required for the platform to operate - login sessions, account security, and game continuity. These cannot be disabled.
- Functional cookies: Remember your preferences such as language settings and display options
- Analytics cookies: Collect anonymised data on how players navigate the platform, which we use to improve performance
- Marketing cookies: Used to deliver relevant promotional content where you have given consent
You can manage your cookie preferences through your browser settings at any time. Disabling non-essential cookies will not affect your access to the platform or your account.
8. Data Security
Keno Casino UK applies technical and organisational measures to protect your personal information against unauthorised access, loss, or disclosure.
- All data transmitted between your device and our platform is protected by 128-bit SSL encryption
- Payment data is never stored on our servers in readable form
- Access to personal data within our organisation is restricted to staff who need it to perform their role
- We carry out regular third-party security audits of our infrastructure
- In the event of a data breach that poses a risk to your rights, we will notify you and the relevant regulatory authority within the timeframe required by law
No system is completely immune to risk. If you suspect any unauthorised activity on your account, contact our support team immediately.
9. International Data Transfers
Keno UK is operated under an MGA licence, and some of the third-party providers we work with are based outside the United Kingdom. Where personal data is transferred internationally, we ensure that appropriate safeguards are in place.
Transfers to countries outside the UK are made only where:
- The receiving country provides an adequate level of data protection as recognised by UK authorities, or
- We have put in place contractual protections that require the receiving party to handle your data to the same standard required under UK GDPR
Your data will not be transferred to any jurisdiction where we cannot ensure an adequate level of protection.
10. Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the following rights in relation to your personal data:
- Access: Request a copy of the personal information we hold about you
- Correction: Ask us to correct any inaccurate or incomplete data
- Withdrawal of consent: Withdraw consent for marketing communications or non-essential data processing at any time
- Complaint: Lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data has been handled unlawfully
To exercise any of these rights, contact our support team directly. Keno online casino will respond within 30 days of receiving your request. In some cases, we may need to verify your identity before processing the request.
If you remain unsatisfied following our response, you may escalate your complaint to the ICO at [www.ico.org.uk](http://www.ico.org.uk) or by calling 0303 123 1113.
Title: Keno Casino UK - Frequently Asked Questions
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